Education

Education



Find Your Inner Rock Star:
Build Your Stage for Success

Friday, March 16
1:30 – 3:00PM
La Galerie 6 | 2nd Floor

Everything you do each day is an opportunity for a performance. Dayna Steele, Serial Entrepreneur, Author and Business Speaker at Steele Media Services, takes her Rock Star principles of Success and applies them to your business – all highlighted with her experiences with the top rock stars in the world.


Who Dat Smackdown:
The Basics vs. The Blog

Thursday, March 15
3:30 – 5:00 p.m.
La Galeries 4, 5 | 2nd Floor

Let’s get ready to rumble! The Who Dat Smackdown pits real estate expert against one another in a debate for the record books. In the left corner Dan Elzer will defend traditional real estate marketing. In the right, Matthew Ferrara will argue the benefits of marketing your real estate business online. Ding, ding, ding!

11 Secrets for Creating a Red Hot Business Plan


Speaker Name: Bernice Ross, CEO RealEstateCoach.com

Are you ready to fire up your earning potential? The first step is to create a strong business plan. This fast-paced session will present 11 red hot business planning secrets that will help you handle peaks and valleys in revenues while keeping your production and lead conversion strong – no matter what the market does.

Agent Business Coaching and Development: The Missing Link to Your Bottom Line

Speaker Name: Sandra Saxon, ERA Sunrise Realty

If your bottom line could use a boost and your agent morale is as deflated as the housing market – this session is for you. For companies large and small, Sandra Saxon will share how to develop existing agents and new recruits to grow their productivity and your business. Sandra’s “ABCD” concept provides the missing link to improve your bottom line and boost the confidence and morale of your team.

Approaching FSBOs in Today’s Market

Speaker Name: Ervin Robertson, ERA Real Estate Professionals

In this session, Ervin Robertson will provide techniques for approaching and capitalizing on FSBOs. Through the data, techniques and tools discussed in this session – including the ERA® Salability Rating Sheet and Pricing Analysis Grid, find transparency in the lucrative FSBO market.

The Appy Hour…and a Half

Speaker Name: Janice Miller, ERA First Advantage Realty, Inc.

This interactive, hands-on training session is designed to help agents utilize today’s apps to increase productivity. Save yourself some time and let Janice present the most current, effective apps to benefit your real estate business. It’s an “appy” hour and a half with the end goal of helping you close more deals with the help of your smartphone or tablet. 

Best Practices in Franchise Sales from Around the World

Speaker Name: Mark Friend, International Business Consultant, Realogy Franchise Group

Join a lively discussion on the best global franchise sales practices and learn some tips on how to be more successful in your sales practices.

Building a High Performance Culture

Speaker Name: Mike Staver, President, The Staver Group

What do you and your company stand for? Are your values clear? Are they obvious to customers, staff and the community? Most leaders and organizations are moving at such a rapid pace that taking a step back often takes a back seat when, in fact, it couldn’t be more crucial. Learn how to optimally position and differentiate your company by the consistent application of your vision and core values. Whether your company is in its infancy or well-established, focusing on who you are and what you stand for is critical.

Cartus Networking Workshop

Speaker: Kristin Wellins, Director, Program Development, ERA Real Estate

The Cartus Broker Network is comprised of the top performing brokers from across the United States. In this session, meet, network and collaborate with successful relocation peers and walk away with fresh ideas and feedback on how to meet, maintain and exceed Cartus goals.

The Digital Handshake: Proven Strategies to Grow Your Business Using Social Media

Speaker Name: Paul Chaney, The Social Media Handyman

Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. This presentation explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. Learn practical business applications in current use and how you can use them to ramp up your business.

ERA Gold Star Property 101: Give Your Listings a Gold Star

Speaker Name: Kristin Wellins, Director, Program Development, ERA Real Estate

Make your listings stand out in a crowded marketplace. ERA® Gold Star Property program is a systematic approach for preparing a home to sell faster and for more money. Learn how to leverage this program for your listings to maximize value, reduce time on the market and increase buyer consideration. Give your listings a gold star!

The ERA Learning Exchange Workshop

Speaker Name: Shannon Poser, Director, Learning & Development, ERA Real Estate

Sales associates, administrative staff and brokers can enhance skills and expand their knowledge base through the education courses and programs offered on the ERA Learning ExchangeSM. This session will demonstrate how to easily search and register for education classes on the ERA Learning ExchangeSM.

ERA TopRecruiter – Ready. Set. Grow.

Speaker Names: Dawn Perry, Senior Director, New Business, ERA Real Estate & David DuBois, Senior Manager, Market Research, Realogy Franchise Group

ERA TopRecruiterSM is an automated system which provides the tools to build your recruiting program, with an extensive resource center and virtual coaching sessions. In this session we’ll review all the ERA TopRecruiterSM tools and you’ll walk away with an action plan to recruit the most productive agents in your marketplace.

Find Your Inner Rock Star: Build Your Stage for Success

Speaker Name: Dana Steele, Serial Entrepreneur, Author and Business Speaker, Steel Media Services

Everything you do each day is an opportunity for a performance. Dayna Steele takes her Rock Star Principles of Success and applies them to your business for your success, all highlighted with her experiences with the top rock stars in the world.


Focus on Profitability

Speaker Name: Jeff Riber, Vice President, Strategic Consulting, ERA Real Estate

This session is all about the bottom line: profitability. Build your revenue through reliable and effective people, inventory and lead management strategies. Jeff Riber will present techniques to analyze your current financial and production information and implement key strategies to improve productivity and drive profitability. Jeff will demonstrate how to maximize the benefits of existing ERA® tools and systems.

Harnessing the Power of Facebook for REALTORS: Friends with Benefits

Speaker Name: Stacey Harmon, Principal, Harmon Enterprises

A powerful and often misunderstood marketing medium, Facebook is a golden opportunity that when properly utilized, results in real business for REALTORS. Learn best practices and leading edge strategies for growing business, generating leads and selling with Facebook.

Having Fun While Making a Profit

Speaker Name: Janice Miller, ERA First Advantage Realty, Inc.

Add FUN to your sales meeting agenda! Janice Miller will demonstrate the invigorating and energizing techniques she has implemented to engage her company’s sales managers and sales associates. Motivation is powerful. Through games, music, prizes and creative ideas, have FUN while making a profit.

High Performance Leads Management

Speaker Name: Matthew Ferrara, President & CEO, Matthew Ferrara & Company

Brokers and managers can learn how to measure, monitor and improve leads management performance at their companies. Discover which metrics make a difference and develop a plan to convert a greater percentage of leads you’re already generating.

How to Beat Your Competition Without Cutting Your Commission

Speaker Name: Dan Elzer, President, The Training Academy

Come watch as Dan Elzer explains and demonstrates the formula for listing success. You will learn the two attitudes, three skills and four steps that will keep you in control and protect your income. Dan delivers an honest, no-nonsense program with energy and enthusiasm on what it takes to become an unstoppable listing agent.

How to Build a High Performance Culture

Speaker Name: Mike Staver, President, The Staver Group

What do you and your company stand for? Are your values clear? Are they obvious to customers, staff and the community? Most leaders and organizations are moving at such a rapid pace that taking a step back often takes a back seat when, in fact, it couldn’t be more crucial. Learn how to optimally position and differentiate your company by the consistent application of your vision and core values. Whether your company is in its infancy or well-established, focusing on who you are and what you stand for is critical.

I Bought an iPad – Now What? (Buyers Session)

Speaker Name: Amy Chorew, The Techbyte

iPads aren’t just cool – they can be a powerful business tool. Attend this buyer-geared session with leading technology coach Amy Chorew to discover apps that turn your iPad from technology eye candy into a contract managing, lead generating business investment. Unsure if an iPad will benefit your business? Join us to see it in action. To reap the most benefit, please download the following apps prior to the session: Dropbox, Keynote, Crumbtracks, Tournarrator App 1.99 from Alamode, Real Alert (a system for team safety), Iannotate or SignmyPad and the Realtor.com, Trulia and Zillow apps.

I Bought an iPad – Now What? (Sellers Session)

Speaker Name: Amy Chorew, The Techbyte

iPads aren’t just cool – they can be a powerful business tool. Attend this seller-geared session with leading technology coach, Amy Chorew, to discover apps that turn your iPad from technology eye candy into a contract managing, lead generating business investment. Unsure if an iPad will benefit your business? Join us to see it in action. To reap the most benefit, please download the following apps prior to the session: QuickOffice, DocuSign, SoundNote, Open Home Pro and a CRM (Realty Juggler or Top Producer).


I Object! Oh Good, Let’s Get the Party Started!

Speaker Name: Rossi, International Edutainer, ROSSI Speaks, Inc.

Without objections, no one buys! Learn to reflect, detect, and respect objections using the ‘no-technique’ technique, as used by ancient Chinese educators. How can we do that in one hour? The simple application of ethical consciousness, Grasshopper.


Innovative Ways to Build Your Business in 2012

Speaker Name: Todd Beckstrom, ERA Wilder Realty
Build the business you’ve always wanted. Join one of ERA Real Estate’s own, Todd Beckstrom, as he shares innovative ways to improve your business in 2012. Todd will demonstrate how to raise your sales rate by driving more business to your door, converting more buyers and sellers into clients (and then into raving fans!) and leveraging technologies that really work.

Inspirational Coaching to Improve Your Business

Speaker Name: Jim Phillips, ERA Elite Group Realtors

Inspirational Coaching is a powerful process uniquely designed to create lasting change in the individual and their life. It has the power to bring out unlimited potential in people, guiding them to what is in their highest and best good. In this session, learn how to identify what is holding you back personally and professionally and how to take appropriate action to move forward.

Laugh Your Way to the Bank

Speaker Name: Darryl Davis, CEO, Darryl Davis Seminars

This business can be STRESSFUL. In this session, attendees will learn how to get motivated – and stay that way – and how to have less stress and more fun in their careers. Learn what will have a direct impact on the quality of your life and your income. When people are happier, they make more money and this session will show you how.

LeadRouter 2012 Agent Training

Speaker Name: Dan Brady, Learning Instructor, Product & Learning Services Group, Realogy Corporation

ERA LeadRouterSM 2012 is here. Learn the basics of how to use this enhanced management platform, including web and mobile access, leads management and more. Maximize the benefit of LeadRouterSM to boost your business.

LeadRouter 2012 Broker Training

Speaker Name: Dan Brady, Learning Instructor, Product & Learning Services Group, Realogy Corporation

ERA LeadRouterSM 2012 is here. Learn the basics of how to use this enhanced management platform, including web and mobile access, leads management and more. Maximize the benefit of LeadRouterSM to boost your business.

Manage for Success: Outcome-Oriented Management

Speaker Name: Matthew Ferrara, President & CEO, Matthew Ferrara & Company

How can managers and brokers make the maximum contribution to their agents’ success? By focusing on the outcomes, not the crises! Learn how to apply some of the best practices in management and leadership skills to create a high-performing, high-worth production environment in your company.


Mastering the Art of Listing FSBOs and Expireds

Speaker Name: Darryl Davis, CEO, Darryl Davis Seminars

Dramatically increase your listing inventory of FSBO and expired listings. In this session, Darryl Davis will share his winning dialogues and secrets. Don’t miss this session if you want to become a listing machine!

The New ERA.com: Your Custom Office Website

Speaker Name: Jamie Goldman Director, Interactive Marketing, ERA Real Estate

The new ERA.com launches this Spring! During this session, Jamie Goldman will explain how the new search portal can work as your local office website. Bring your computer and follow along as we do a detailed tour of the new site features heading your way – how to customize analytics, social prospect and lead management. 

Objection Handling: How to Say No

Speaker Name: Ervin Robertson, ERA Real Estate Professionals

“No!” See, that wasn’t so hard, was it? Learn how to take control of situations when they arise and how to handle objections. In this critical thinking-based session, the instructor and attendees will work together to determine how to address common situations encountered by agents.

Office Coordinators Workshop

Facilitator Name: Christopher Poolas, Virtual Manager, ERA Real Estate
Implement incredible ideas and procedures from fellow coordinators that will enhance and streamline your role as office coordinator; begin the process of using ERA.com as your office’s internet page; link up with three other coordinators for future collaboration and support.

“On Purpose” Management – Getting the Most from Your Team

Speaker Name: Dan Elzer, President, The Training Academy

Lead your team through the obstacle course that is today’s market. Understand the root causes of the challenges we face and learn to manage all of your resources for a profitable outcome. Dan will share five “On Purpose” management strategies to create healthy environments that will unlock your potential for growth and success. Don’t miss this session filled with positive energy and infectious enthusiasm.

Quick Tips to Video Success 101 & 102

Speaker Name: Chad Cardani, Broker/Owner, Cardani Group

Never mind postcards and newsletters. Video marketing for your business is new, effective and economical. Don’t be afraid of this powerful medium! This session will demonstrate the power of video for real estate marketing. Attendees will walk away with the knowledge of how to create and distribute high-quality videos.

Short Sale Market Overview

Speaker Name: Dolores Roth, CDPE Master Instructor, Charfen Institute

This session will cover the latest trends and illustrate the positive impact the short sale has had on the housing market. Walk away from this session with a thorough knowledge of this impactful market segment.
 

STOP IT! Buyers Aren’t Liars – You Just Heard it Wrong

Speaker Name: Rossi, International Edutainer, ROSSI Speaks, Inc.

The old saying, “Buyers are liars and sellers are worse,” is not only wrong, it’s ignorant. In this session, you’ll learn five simple skills that will help you in sales, listings, marketing, management, relationships and parenting. Join us for this “No PowerPoint Zone!” class in the round.


Telephone and Interview Strategies to Recruit Top Agents

Speaker Name: Jon Cheplak, President, The Real Recruiter

In this content-packed session, Jon Cheplak will take you through live demonstrations of both the recruiting prospecting call and the recruiting interview process. Jon will focus on the most challenging obstacles in recruiting, “what to say when.” After this session, walk away with practical and applied solutions to increase your recruiting and profitability.

Top Technology Tools for Tomorrow


Speaker Name: Chris Smith, Chief Evangelist, Inman News

The time for all levity has passed. It’s no longer acceptable to simply “be on” Facebook or Twitter. Your online brand needs to generate real business. This session is meant for both beginner and advanced attendees and will catch you up but put you ahead of the curve for good.

The Virtual Enterprise


Speaker Name: Matthew Ferrara, President & CEO, Matthew Ferrara & Company

A virtual platform for your company maximizes customer service, sales and quality. In this session, learn about enterprise virtualization: the management, technical and organizational requirements and most importantly, how to do it right. Finally, hear success stories from companies who have already leveraged virtualization to grow their company without growing their physical space.


Visual Chi: Customizing the Perfect Electronic Presentation


Speaker Name: Rich Sands, President, Rich Sands Seminars

Deliver an incredible, effective presentation. Visual Chi is the art and science of customizing a creative and visual electronic presentation designed to illustrate an agent’s value, stimulate a buyer’s or seller’s interest and get the listing. This session introduces Visual Chi and examines the latest presentation theory, methodology, technology and technique. In short, attendees will be able to deliver a striking and effective presentation to any consumer under any circumstance.Click here to listen to Rich Sands describe this innovative session!

Who Dat Smackdown: The Basics vs. The Blog

Referee: Jeff Riber, Vice President, Strategic Consulting, ERA Real Estate

Contestants: Dan Elzer, CEO, The Training Academy and Matthew Ferrara, President & CEO, Matthew Ferrara & Company

Let’s get ready to rumble! The Who Dat Smackdown pits real estate experts against one another in a debate for the record books. In the left corner Matthew Ferrara will defend traditional real estate marketing. In the right, Dan Elzer will argue the benefits of marketing your real estate business online. They’ll duke it out all for the benefit of the audience, providing attendees with the best tactics for a well-diversified business plan. Ding, ding, ding!

Working Smarter for Agents – Lessons from the Real Estate Frontier

Moderator: Carla Hayes, Brand Communications Program Manager, ERA Real Estate

Speakers: Robert Cassano, Global Account Manager, AT&T; Steve Marques, President & CEO, RealBiz Media; Brian Smith, Executive Vice President, Engage121; Phil Tomaselo, Account Manager of Strategic Partnerships, Smarter Agent

This lively panel spotlights the best and brightest news from the ERA® Marketplace. Come hear how two powerful teams, AT&T and Apple, produce many solutions for real estate professionals such as the iPhone 4S and iPad2 solutions. Phil Tomaselo from Smarter Agent will teach you how to ride the mobile wave successfully without getting hurt. Join Steve Marques of RealBiz Media as he discusses how to maximize virtual tours in your business. Hear from Brian Smith from Engage121 about THE social media management application in the real estate industry.

Working Smarter for Brokers – Lessons from the Real Estate Frontier 

Moderator: Melissa Campbell, Director of Public Relations & Internal Communications, ERA Real Estate

Speakers: Jack Berube, Founder & President, STAGES Realty Services; Joe Buczkowski, founder & CEO, LeaseRunner; Robert Cassano, Global Account Manager, AT&T; Phil Tomaselo, Account Manager of Strategic Partnerships, Smarter Agent

This lively panel spotlights the best and brightest news from the ERA® Marketplace. Come hear how two powerful teams, AT&T and Apple, produce many solutions for real estate professionals such as the iPhone 4S and iPad2 solutions. Phil Tomaselo from Smarter Agent will teach you how to ride the mobile wave successfully without getting hurt. Joe Buczkowski from LeaseRunner will show you insights into the world of leasing and investing, as well as issues and solutions confronting brokers. From Jack Berube of STAGES Realty Services, learn how to improve agent support, generate substantially greater profits and create a more competitive workplace for your agents.

You’re in my car, now buy the house! Selling homes first time out!

Speaker Name: Judy LaDeur, President, Judy LaDeur International

In today’s economy, buyers have taken control of the showing process – but only because agents are allowing it! Learn how to take back control of the showing process through the skill of selling to specific personalities and conducting effective buyer consultations. Discover how easy it is to show and sell a home the first time out in this fun session.